So incredibly powerful when she says it

“It sounds so incredibly powerful when she says it.”

Just wow.

But why is it that the same thought that you’ve thought a thousand times suddenly becomes powerful when you hear it ushered out of the celebrity’s mouth?

Because it’s immediately turned into a story. It gets filled with all the things that she’s achieved and said before. She embodies it and so you fill out all the missing pieces. When she says it, it becomes a profound truth that has enabled her path.

The crucial bit, though, is that when we experience a story it’s the hero we look at but it’s us who we see. We project ourselves onto the hero’s canvas.

Hearing the hero say out loud your thoughts brings you even closer. The incredible power of her saying out loud your thought is that it reassures you that you’re on the right track.

It’s not so much that you agree with her but that she agrees with you – which elevates you onto the hero’s podium. She’s picking up your thought. You’ve become the hero because the hero’s saying your thoughts and feelings.

That’s the power of lighting the path. Putting in words and saying out loud what your audience thinks and feels. It’s incredibly powerful.

How clear is your thinking?

Answer 9 quick questions to find out:

Read More

3 Decades of Business

There’s this small shop in town. It’s got a writing on the window that says “We make hand-crafted shoes“. Through the window you can spot

Read »

I don’t know much

We had this mathematics professor at the University. During a discussion about some topic or another, he would often emphasize that he was not very

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

NEWSLETTER

Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.