Secure the only spot at the airport that sells water and you can basically stop bothering about how you do business. It doesn’t really matter how good or bad your service is or how clear or confusing your communication is, business is almost unavoidable.
For everyone else, clarity in your communication (what can people expect) and providing great service (delivering on what they expect) turns out to be invaluable.
Clarity is a tricky beast. We can feel inner clarity but sense outer confusion. Confusion’s best mate is the Curse of Knowledge which reassures us
Pitching was complex before. These days, it has only become more complex. Transitioning most of our communication to online meetings brings in new sources of
A simple decision, isn’t it? Well, you have no idea. Let’s have some fun with it and pretend we would have to decide in a
