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Rule no. 1

Rule no. 1 in communication is brutal:
If they didn’t get, they didn’t get it. End of story.

There really is no point in arguing that you meant it slightly differently and if only they had listened more carefully, they would have easily seen that.

They didn’t.

It’s not their fault.

Clarity is our responsibility. Not their’s.

Which means that clarity is an invaluable ingredient for almost all aspects of business and life. It’s essential if you want to make an impact.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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What if they are right?

What if, just for today, you assumed that everything you believe is false? That the others are, in fact, right. That their objections to your

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It needs to sound sexy

Who doesn’t like a sexy slogan for their product, one that matches the big player’s most creative ads. And so, a lot of marketing agencies

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Dr. Michael Gerharz

Dr. Michael Gerharz

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