“Oh, that’s me! I’m struggling with the exact same thing.”
When a marketer sparks that feeling, it opens the door to my attention.
The default marketing communication is different, though. It sparks a thought that goes more like this: “Oh, that guy seems to be pretty proud of their product! I’m wondering why he’s showing me all these bells and whistles?”
Customers don’t show up to cheer for you. They want to be seen and heard instead.
“I will send that over to you.” Which, of course, they don’t. Because it’s easy to make a promise in the moment but a lot
In our regular Clubhouse session on leadership communication we had an interesting discussion about price. One of the participants reported that they managed to get
Objectively your brand may be quite extraordinary. It may be innovative, years ahead even. It may adhere to ethical work practices. It may foster sustainable
