Oh, that’s me!

“Oh, that’s me! I’m struggling with the exact same thing.”

When a marketer sparks that feeling, it opens the door to my attention.

The default marketing communication is different, though. It sparks a thought that goes more like this: “Oh, that guy seems to be pretty proud of their product! I’m wondering why he’s showing me all these bells and whistles?”

Customers don’t show up to cheer for you. They want to be seen and heard instead.

What if you could speak with irresistible clarity?

Learn how in this free video series:

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The Cult of Storytelling

Who made the call that everything needs to be somehow fitted into a storytelling framework? That every single piece of information needs to be decorated

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Who cares?

For many communicators, the default way of communicating is to try and make people want what they have to offer. Thus, they work hard to

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Keep reading

Here’s a simple truth that great authors understand:We start reading. Then we keep reading. In other words: The story unfolds. Step by step. Specifically, a

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Dr. Michael Gerharz

Dr. Michael Gerharz

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