Oh, that’s me!

“Oh, that’s me! I’m struggling with the exact same thing.”

When a marketer sparks that feeling, it opens the door to my attention.

The default marketing communication is different, though. It sparks a thought that goes more like this: “Oh, that guy seems to be pretty proud of their product! I’m wondering why he’s showing me all these bells and whistles?”

Customers don’t show up to cheer for you. They want to be seen and heard instead.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Who gives a damn?

Prof. Donald Saari, a mathematics professor at the University of California, Irvine, has established the who-gives-a-damn principle in his lectures. In the first lecture of

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What great marketers do

Good marketers tell stories.Great marketers tell true stories.True stories about the things they deeply care about.True stories that make it obvious for our audience what

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Reflections

Hope, you are well. So much is turned upside down these days. Businesses all over the world are struggling to understand what the current situation

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com