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Here’s a simple truth that great authors understand:
We start reading. Then we keep reading.

In other words: The story unfolds. Step by step.

Specifically, a story is not told by dumping everything the author knows at once. We don’t learn the backstory of the hero on page 1. We learn it when we’re ready to learn it … when it’s exactly the information that keeps us reading.

Looking at storytelling through that lens means that it might be simpler than most storytelling frameworks suggest. Basically, we face two challenges:

  1. We need to get our audience’s attention.
  2. We need to keep it.

Specifically, we don’t need to tell our audience everything at once. We only need to make them keep reading. (Or listening. Or watching.)

The good news is that this starts with the simple skill of listening. The better you listen, the better you’ll be able to understand what resonates so strongly that it will get – and keep – your audience’s attention.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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Can you draw it?

Because when you can draw it, it means you can see it. And when you can see it, it means that it’s concrete. What you

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The 4R-sequence

Rigour leads to relevance leads to resonance leads to results. Start with rigour.Stick with what’s relevant and let go of the rest.Amplify it to resonate.Wait

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Or reach out at michael@michaelgerharz.com

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