Interesting

Absurd gets rejected.
Obvious gets ignored.

Interesting sits in the sweet-spot in between.

What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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The sweet spot

The sweet spot for running a sustainable business is to do things thati. you are deeply passionate about,ii. unbelievably good at andiii. can make a

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Dr. Michael Gerharz

Dr. Michael Gerharz

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