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Interesting

Absurd gets rejected.
Obvious gets ignored.

Interesting sits in the sweet-spot in between.

What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

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Fear of missing o…

A couple of things that FOMO, the fear of missing out, helps us with: What if the world is going crazy about a tennis player

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The Art of Communicating

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