Absurd gets rejected.
Obvious gets ignored.
Interesting sits in the sweet-spot in between.
What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?
3 questions
If the people on your team clearly see where we are going, why we are going there, and why we are going there, and if your actions suggest that you mean it (as opposed to just throwing some random motivational bullsh#t at them), it’s likely that the right people will be attracted and …