Absurd gets rejected.
Obvious gets ignored.
Interesting sits in the sweet-spot in between.
What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?
Absurd gets rejected.
Obvious gets ignored.
Interesting sits in the sweet-spot in between.
What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?
Remember that funny ad? Well, can you also recall what it was advertising? Let alone did it make you buy the product? You’re not alone, judging
When their brilliant idea loses to an inferior one that’s among the most frustrating experiences for any entrepreneur or leader. Even more so when the
“My idea is complex, I can’t possibly leave this aspect out or that. I mean, what if someone misses the thing I’d leave out? It