Absurd gets rejected.
Obvious gets ignored.

Interesting sits in the sweet-spot in between.

What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

How clear is your thinking?

Answer 9 quick questions to find out:

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The complete picture

Many communicators struggle with the challenge to convey a complete picture of their topic to their audience. After all, it’s quite a complex topic to

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Low hanging fruits

Several months into the pandemic, remote formats still have a firm grip on businesses and events. From online meetings to online conferences, we will be

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Dr. Michael Gerharz

Dr. Michael Gerharz


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