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Heard and understood

The art of communicating is less about making yourself heard and understood than about making your audience feel heard and understood.

The distinction of great communicators is that they don’t just reach our ears and smarts; they touch our hearts.

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What customers want

Many failed products are built on what the makers think people should want. Successful products deliver on what people actually want or need (if not

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Daily insights on
The Art of Communicating

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