If customers knew everything that you know, it would be a no-brainer for them to buy from you, right? They would queue up in an instant.
Why then don’t they?
What’s the missing piece? What do they not see?
More importantly: how can you make them see it?
It’s a simple question that changes everything. And yet, we often shy away from using it rigorously. We notice that the team member uses a
There are two kinds of businesses. Those that set out to make a great product. And those that set out to make a great profit.
A couple of things that FOMO, the fear of missing out, helps us with: What if the world is going crazy about a tennis player
