After your pitch what happens?
Often a pitch doesn’t lead to an immediate decision: “Thank you very much, we’ll think about it.”
That’s why great pitches make it easy for the decision makers to speak about your idea as they try to make the decision. A great pitch has a very clear take away message that’s easy to pass along among the decision makers during that process or when they bring in others into the decision loop.
What’s your pass along message?
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Storytelling is rather simple if you follow this advice from writer Elmore Leonard: “A story is real life with the boring parts left out.” Simple,
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