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After the pitch

After your pitch what happens?

Often a pitch doesn’t lead to an immediate decision: “Thank you very much, we’ll think about it.”

That’s why great pitches make it easy for the decision makers to speak about your idea as they try to make the decision. A great pitch has a very clear take away message that’s easy to pass along among the decision makers during that process or when they bring in others into the decision loop.

What’s your pass along message?

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“Buy now”

When you ask your customer to “buy now”, what are you actually asking for? Money? Commitment? The beginning of a relationship? A favor? Gratitude? Excitement?

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Is it worth it?

Is it worth it to go through the hassle of preparing a presentation? To research material, craft a story, design the media, rehearse, gather people

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