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Adapt or Attract

Two ways to resonate strongly with your audience.

Adapt your messaging to the audience.


Attract your audience with your messaging.

Which one do you choose? Why?

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Can an ugly site work?

Amazon has a pretty ugly site. It’s overloaded and cluttered. There are hundreds of places to click with several competing calls to action. In design

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Slow down

Usually, the first idea is not the most creative. Or the funniest. It’s not the most sophisticated. Or the clearest. That’s why I designed the

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Attention to detail

Attention to detail is not the same thing as perfectionism.You can value the former and still beware of the latter. Attention to detail means caring

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