Adapt or Attract

Two ways to resonate strongly with your audience.

Adapt your messaging to the audience.

Or.

Attract your audience with your messaging.

Which one do you choose? Why?

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Trust can thrive when people say what they mean and mean what they say. Easy, isn’t it? Well, not quite … Here’s the bit where

It’s an opportunity to get access to the exclusive attention of an entire audience. It’s the opportunity to make them see and feel what matters

When marketers rave about one of the greatest ad slogans of all time, they tend to overlook the most important piece. I’m speaking of the