A real game changer

“Looking from my audience’s perspective was a real game changer. Why did no-one teach us that before?”

That was the feedback I’ve received a couple of weeks after a recent workshop.

I think it’s an excellent question. How is that still a game-changer?

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How to become a megastar

Here’s an interesting piece from Apple Music on the band Coldplay: You don’t become one of the biggest bands in the world without sticking to

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Would they agree?

When you think that this little detail is crucially important in your communication and can’t be left out under any circumstances, would your customers agree?

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