Congratulations! You have been granted a free wish: You can be known as the world’s premier resource for one thing. But one thing only.
What should it be?
(Now, turn that wish into reality by focusing on that thing for a month – or even better: a year.)
First, we had push marketing, then came pull marketing. We need to go beyond both … Back in the old days, marketing was basically push
“How would you improve it?” vs. “What would you improve?” The latter is satisfied by “I don’t like this aspect and that one”. It invites destructive
… is a much more powerful guiding principle when designing a speech than “tell me everything”. We tend to feel the need to tell our audiences
