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Who cares?

It’s just details.

It’s just decoration.

It’s just the back side.

It’s just a corner case.

It’s just implementation.

It’s just a meeting.

It’s just a trainee.

Who cares?

And yet, if you’re the one who does care, you’re going to be blown away by the difference that makes.

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The things we see

The only reason to give a talk is that there’s a gap between what your audience sees and what you see. The purpose of a

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Pushback

Back in the days when I was still offering design services I recall a meeting with one of my clients. We had sent them a

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