The true core of your message

As the pandemic brought a lot of businesses to a screeching halt, many of them took this as an opportunity to rethink the path they were on.

Is this still who we are and where we want to go? What really matters to us going forward? How does that align with what matters to our customers? Of all the things we love to do, what’s the biggest positive impact that we can make?

In short, these businesses went looking for their true core.

Jonny Prest from Brand Master Flash and I had an interesting discussion about what that means for businesses, most importantly, what helps businesses to uncover the true core of their message.

I highly encourage you to check out Jonny’s podcast on brand stratgey. If you like our discussion on finding the true core of your message, I’ve assembled an exclusive offer for listeners of the podcast to dig deeper. Head over to Jonny’s page to learn more about it.

Get Daily Insights on The Art of Communicating for Free

Check out my new book
The PATH to Strategic Impact

Read More

Attention to detail

Donald Knuth pays $2.56 for every error that you spot in one of his books. Checks are rarely cashed, though, as the receivers prefer to

Read »

Running out of time

If you know what you’re talking about, there will always be more interesting things to say than you have time to say them. The common

Read »

The Bay effect

In 2014, director Michael Bay had one of the most devastating performances on a big stage. In a Samsung press conference he totally lost it.

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.