Some pitch situations quickly turn into a status game.
The pitching party feels high status because they feel like they’ve really nailed it and have an extraordinarily brilliant product. It’s going to change the world (which might be true).
The decision maker feels high status because they get to decide about the proposal and they want you to know that they have the final say. They are extraordinarily brilliant in identifying trends (which might be true).
Inevitably, both desires for higher status clash when one of the parties makes a claim that the other just must dispute – because, well, they know it better (which might be true).
The world, however, couldn’t care less about who’s right and who’s not. Or about who’s in charge and who’s not. They care about which ideas see the light of day. And so, the right idea in the wrong meeting room likely isn’t worth much when the parties have status as their top priority.
Change happens easier if we ban status from the meeting room.
If the other party doesn’t see it that way, you might be better off looking for a different partner.