Search
Close this search box.

No, you don’t owe me for the years

Our customers couldn’t – and shouldn’t – care less for how long it took us to make something. It’s our decision to spend the time and it’s our decision to make the offer. If we decide to offer our service or product to a customer, all our customer needs to know is whether our offer does what we promise it does.

They owe us for the result, not for the effort. If someone comes along who provides them with the same result but less effort or less experience, there’s no reason why a customer should pick us – let alone pay more because it took us 10 years to get to the point where we can make that job in 30 minutes.

Rather than focus our story on the experience we have, it’s much better to focus our story on the experience we give. Make that the best they have ever had … and our customers will stop worrying about why we charge what we charge.

Get Daily Insights on The Art of Communicating for Free

Read More

Busy being right

When you’re busy being right, consider that, in the meantime, others may already be getting it right. PS: Happy to help if you’re trying to

Read »

Their own way

“A great teacher does not teach you to think like them, but to think without them.”– Herbie Hancock The same is true in business …

Read »

Last minute ideas

That moment when inspiration strikes.You can’t control that.Sometimes it strikes last minute. When it strikes, everything immediately becomes so obvious. You’re mad at yourself that

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.