“I’ll have to think about that.”

In his biography, Larry Ellison recalls a conversation he had with Bill Gates on the phone that left him stunned:

“I didn’t agree with him on some point, and I explained my reasoning. Bill says, ‘I’ll have to think about that, I’ll call you back.’ Then I get this call at four in the afternoon and it’s Bill continuing the conversation with ‘Yeah, I think you’re right about that, but what about A and B and C?’ I said, ‘Bill, have you been thinking about this for the last five hours?’ He said, yes, he had, it was an important issue and he wanted to get it right. Now Bill wanted to continue the discussion and analyze the implications of it all. I was just stunned. He had taken the time and effort to think it all through and had decided I was right and he was wrong. Now, most people hate to admit they’re wrong, but it didn’t bother Bill one bit. All he cared about was what was right, not who was right.”

Leaders who light the path don’t try to be right, they try to get it right. They don’t care for who’s right but what’s right.

Get Daily Insights on The Art of Communicating for Free

Check out my new book
The PATH to Strategic Impact

Read More

Consistency vs. Stagnation

There’s a fine line between consistency in your actions and stagnation. Stagnation is almost inevitable when you act the same way over and over again.

Read »

It needs to sound sexy

Who doesn’t like a sexy slogan for their product, one that matches the big player’s most creative ads. And so, a lot of marketing agencies

Read »