Ever tried playing Jazz to a Metal crowd?
It’s fun to watch.
Even more so when the Jazz fan tries to convince the Metal crowd that Jazz is actually better music.
They just won’t believe you. No matter how brilliant your music is to a Jazz crowd.
Jazz bands will have a much better time playing in front of a Jazz crowd.
Their impact will be bigger, too.
The same applies to marketing.
Choose your audience wisely.
I’ve seen so many ideas being buried because the communication was confusing. Lack of clarity stole the impact and influence that many of these ideas
Speaking with clarity is a habit. As is the lack of clarity. If a team tolerates lack of clarity it trickles into every corner of
The more you know about something, the harder it gets to speak about that thing in simple terms, right? Well, unless you’ve committed to the
