A question I get asked a lot is how to offer bad news. Now the important thing to understand about bad news is that there's no way that they will magically turn into better news if you put a sugar coating on top. So, if you ask me, then, well, just tell the bad news, make it short and stick to the point. It's going to hurt, sure, but it's going to hurt anyway. One thing that this attitude does for you is that it increases your credibility. If you earn a reputation for meaning what you say, then people will trust you, not only when you offer bad news, but also when you offer great news. Well, especially then, because then it's just as important. However, if you hide bad news behind a curtain of dust and smoke, or worse, if you try to sell bad news behind a facade of great news, sooner or later people will notice, because sooner or later, it is going to hurt. And so, whenever you have any kind of news, people will be unsure about what to make of it. I'd suggest to not sell bad news as great as. Just deliver it, quickly, shortly, and to the point. Keep lighting the path!