There are two kinds of businesses. Those that set out to make a great product. And those that set out to make a great profit. It might turn out that both end up with the exact same product that generates the exact same amount of profit. But it feels vastly different to be a part of each. When your goal is to make a profit, you'll likely optimize your product so that it maximizes your profit. Quite likely, the best way to maximize the profit is to build a product that is great for your customers. But ultimately, that's not what these businesses care about. They don't care for people. They care for profits. For them, customer satisfaction is a means to drive profits. When your goal is to make a great product, you will likely optimize your product to solve a specific problem or to serve a need of your customers. Quite likely, the best way to solve this problem or to serve that need, is going to appeal to your customers, thus leading you to make a profit. But ultimately, that's not what these businesses care about. They don't care for profits. They care for people. For them, profit is a means to drive customer satisfaction. So, that's your choice: for you, is customer satisfaction a means to drive profits? Or is it the other way round? Do you make profits in order to drive customer satisfaction? Keep lighting the path