What you spend your time on

There’s a golden rule in screenwriting: Anything you spend much time on will amount to something in the story.

The problem with many presentations is that the presenter spends an enormous amount of time on an enormous amount of details that don’t amount to anything in the end. Well, actually, the biggest problem is that often there isn’t even a story in the first place.

A much better approach is this: Start by asking yourself what your story is and then include exactly those details that are required to tell the story. If a detail doesn’t amount to anything of significance in your story, leave it out. If, on the other hand, it’s highly important for a key part of your story then treat it that way.

How clear is your thinking?

Answer 9 quick questions to find out:

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Silly things marketers do

Among the silliest things marketers do is decorate diamonds. You don’t decorate a diamond, you polish it. You don’t hide its beauty underneath layers of

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Any given day

6am. I stand up. And then I have literally a million choices of what to do on that day. I could read the news. Or

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Dr. Michael Gerharz

Dr. Michael Gerharz

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