Search
Close this search box.

What you spend your time on

There’s a golden rule in screenwriting: Anything you spend much time on will amount to something in the story.

The problem with many presentations is that the presenter spends an enormous amount of time on an enormous amount of details that don’t amount to anything in the end. Well, actually, the biggest problem is that often there isn’t even a story in the first place.

A much better approach is this: Start by asking yourself what your story is and then include exactly those details that are required to tell the story. If a detail doesn’t amount to anything of significance in your story, leave it out. If, on the other hand, it’s highly important for a key part of your story then treat it that way.

Get Daily Insights on The Art of Communicating for Free

Read More

How is this different?

When you’re building a new product, the question “How is it different?” is mostly pointless. Because “different” can be hugely misleading as a metric. Business

Read »

One message less …

If I forced you to remove one message from your website, your speech, your sales deck … what would it be? Why that one?
Would your audience

Read »

Prioritizing is a pain.

But only when it’s about you. In fact, it’s often super easy to do for others. When we listen to someone explain their struggles, we

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.