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Things your audience does during a presentation

Tick all boxes that apply:

□ listen carefully to every single word
□ look the speaker up on LinkedIn
□ catch up on this morning’s emails
□ surf Instagram
□ try to match what’s being said to own experience
□ sleep
□ prepare to ask a question
□ flirt
□ doodle/take notes
□ mentally rate the presentation on a scale from 0 to 10
□ imagine giving the presentation themselves and how they’d do it differently
□ make a photograph of a slide
□ make a selfie
□ fact check a claim the speaker made
□ …

The list goes on.

The important question is:

What do you want your audience to do during your next presentation?

And how do you create the conditions to make that happen?

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