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Relevance beats elegance

If I can’t relate to a speaker’s words, it doesn’t matter how beautiful their slides are, how elaborate their body language is, or how creative their storytelling is.

It might be nice but it’s also pointless.

If, on the other hand, they manage to make it highly relevant, I will tolerate an ugly slide or two and a little nervousness.

In other words, work on your story’s relevance before you begin to work on the show.

The good news is that when it’s relevant, a great show will only amplify the impact.

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Your unique personality

For much of the last century, management theory was about ironing out human personalities. It was focused on standardizing processes, reducing variability, and treating human

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Leave out the boring parts

Storytelling is rather simple if you follow this advice from writer Elmore Leonard: “A story is real life with the boring parts left out.” Simple,

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