Best presentation award

As a film director, you can fail at the box office and still win the Oscars. Winning the Oscars can hugely benefit your future projects. It earns you trust and may boost the financial success of upcoming movies.

With presentations that’s often not the case. There is no critics’ price. There is no appreciation for “She had the best storyline”, “The animations were so artistically well choreographed”, or “It was such a clever twist on slide 24”.

With a presentation, it’s always the audience who decides whether it’s been worthwhile, never the critics. So, it always pays to understand who the audience is. Who are they? What matters to them? Why do they grant 30 minutes of their time to listen to you?

By all means, make it clever, choreograph it well, craft a compelling storyline, but do it in a way that works for your audience.

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Dr. Michael Gerharz

Dr. Michael Gerharz

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