Search
Close this search box.

Blog

Daily Thoughts on Clarity

New posts every weekday

Get it in your inbox:

Just for today

What if, just for today, instead of reading 100 posts on social media, you read one chapter in a book? What if, instead of scratching

Read More »

Again

And then they say it again. Only s l o w e r. Or LOUDER.As if I was kind of dumb … And yet, that’s

Read More »

It’s complex

“My idea is complex, I can’t possibly leave this aspect out or that. I mean, what if someone misses the thing I’d leave out? It

Read More »

Existential Threats

In order to understand business moves of larger corporations, it’s a useful exercise to consider how they relate to existential threats to their business model.

Read More »

Toxic vagueness

Some people cover everything they say in a fuzzy layer of vagueness so they can never be questioned or challenged. It’s a sign of a

Read More »

The hilarious guy

Think back to your teenage years.Who was the loudest in the group?Who got the most laughs for their jokes?Who told the most hilarious stories?Who drew

Read More »

The sweet spot

The sweet spot for running a sustainable business is to do things thati. you are deeply passionate about,ii. unbelievably good at andiii. can make a

Read More »

Simple words

I’m not impressed when someone uses complex words. I’m impressed when they can say complex things with simple words. That’s what differentiates leaders who light

Read More »

The special ones

Some people are so good at public speaking that it feels out of reach to achieve the same. Their confidence, their eloquence, their whole appearance,

Read More »

The day after

The keynote was a great success. Standing ovations. “What a great presentation!”“You’re a natural born presenter!”“That was quite the roller-coaster ride! What a brilliant show!”

Read More »

I’m not creative

That’s usually a different way of saying “My first idea wasn’t any good so I’m giving up.” Let’s say you’re looking for a slogan (or

Read More »

Adapt or Attract

Two ways to resonate strongly with your audience. Adapt your messaging to the audience. Or. Attract your audience with your messaging. Which one do you

Read More »

Rule no. 2

I often speak about the brutality of the first rule of communication: The audience is always right. If they didn’t get it, they didn’t get

Read More »

Different vs. specific

Good marketers make their marketing different.Great marketers make their marketing specific.Which is why it’s different by default. Great marketing doesn’t bother to make anything different.

Read More »

Time’s up

If you care for what you do, you’ll always have more interesting things to say than you’ve got time to say them. Of course, speeding

Read More »

What do you mean?

It’s a simple question that changes everything. And yet, we often shy away from using it rigorously. We notice that the team member uses a

Read More »

“Buy now”

When you ask your customer to “buy now”, what are you actually asking for? Money? Commitment? The beginning of a relationship? A favor? Gratitude? Excitement?

Read More »

Shining eyes

Shining eyes are among the most reliable compasses for doing work that matters. Benjamin Zander pointed it out in his brilliant TED talk: “I realized

Read More »

Who cares?

It’s just details. It’s just decoration. It’s just the back side. It’s just a corner case. It’s just implementation. It’s just a meeting. It’s just

Read More »

Last minute ideas

That moment when inspiration strikes.You can’t control that.Sometimes it strikes last minute. When it strikes, everything immediately becomes so obvious. You’re mad at yourself that

Read More »

Persuading people

The moment you try to persuade your customer you essentially admit that … i) either you don’t fully understand what really matters to them orii)

Read More »

Just thinking

When was the last time you were just sitting somewhere and thinking? No devices, books, magazines, music etc. Just you thinking … Some thoughts will

Read More »

Curiosity

Many presenters tell their audience everything but fail to make them curious for anything. It’s exactly the other way around: Start from curiosity and ignore

Read More »

Gentle nudges

My daughter wanted to take a workshop. I called the organizer to register her. I was told that my daughter’s on the list although … well,

Read More »

Brutal honesty

Do you trust you customer with the decision to buy from you? In other words: If they knew everything you know, would they buy? If

Read More »

The 4R-sequence

Rigour leads to relevance leads to resonance leads to results. Start with rigour.Stick with what’s relevant and let go of the rest.Amplify it to resonate.Wait

Read More »

How champions think

A book tip: “How champions think“ by Dr. Bob Rotella. Don’t let the title mislead you. This is not one of these cheesy motivational bullshit

Read More »

Ready or not?

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” – Lorne Michaels These are the words of Saturday Night Live

Read More »

Life

You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You fail.You learn.You try.You succeed. Stick

Read More »

Silly Faces

Making a silly face and writing a provocative statement beneath it is one of the best ways to get people on YouTube to click on

Read More »

Interesting

Absurd gets rejected.Obvious gets ignored. Interesting sits in the sweet-spot in between. What about your idea is non-obvious so that it gets people’s attention and

Read More »

Open doors

Two very different ways to create an offer: No. 1: Leave as many doors open as possible and make sure that there’s something in it

Read More »

Never miss a post

We believe that there’s a more human way of communicating. One that’s built on empathy and with a razor sharp focus on your audience. Get week-daily inspiration in your inbox.
We’ll never use your email for anything else. Read our privacy policy.