Posts in Tag: Testing

Playing around

When you’re testing a new approach, are you really testing it or are you just playing around?

When we play around, we don’t expect to get anywhere meaningful. We just try out this or that and see where it leads us. Some things work, some don’t, which is ok because we’re just, well, playing around.

Testing is different. Testing requires a rigorous approach by clarifying the assumptions, specifying the variables that are to be tested and a measure to evaluate the outcome so that we can later determine whether the test was successful or not and what the best parameters are for the task.

Playing around is most useful when you’re in a creative process, looking for new ideas not knowing, yet, what answer you’re looking for exactly.

Testing is most useful when you have a specific answer in mind that you want verified from the test and (usually) when you have a timeframe within which you want the result.

When you say “Let’s try this out!”, are you playing around or are you testing? Both have their place but it’s good to be intentional about which one you need for the task at hand.

Are you testing enough?

When we build a product it’s quite obvious that we need to test what we build. Will it do what it’s supposed to do? Will it be robust enough for the intended use? These are just two of many things we try to find out by testing different configurations.

But when it comes to communicating our product, we’re often not that eager to test. Oftentimes, people just default to writing and telling their story just the way they did last time.

Yet, there are lots of things to test. Will the copy communicate what it’s supposed to communicate? Will it be robust enough to be understood by different people? Will it help our customers talk about our product? Will it spark their imagination? These are just a few of things we can try to find out by testing different ways of communicating our product.

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