DR. MICHAEL GERHARZ
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Posts in Tag: loudness

How to get heard

In a busy room, the instinct is often to fight for the attention.

Say more.
Say it louder.
Repeat it until they can’t ignore it.

But noise is not the enemy.
Indifference is.

People aren’t ignoring you because they didn’t hear you.
They’re ignoring you because your message adds to the noise.

Another “My take” against all the other My-takes.

It doesn’t simplify.
It doesn’t help them decide.
It doesn’t make the choice easier.

Strong messages don’t compete for attention.
They create focus.
They help people see what matters.
In a way they can align with.

Stop persuading harder.
Start resonating stronger.

Keep lighting the path!

Stand out!

That’s what they tell us: Stand out! And so we see more and more people tell their story bigger, faster, and louder. Brighter colours. Fancier titles. Catchier graphics. Bigger. Faster. Louder.

And it works. It gets you attention. People click on clickbaity headlines. People cheer over your hilarious face shots.

Until they don’t. Because when everything stands out, nothing stands out. And attention fades.

That’s why, in the long run, rather than bigger, faster, and louder it’s so much more sustainable to focus on relevant, timely, and irresistible.

Louder?

The world of marketing gets louder. Essentially every day.

As every business and many employees turn into publishers, we not only get ever more, but ever louder messages.

One way to deal with this: Get louder as well. Publish more. Publish crazy stuff. Use bolder colors. Be even more provocative than the others. Or more fun.

Another way to deal with this: Focus on your audience and resonate stronger.

The difference is this: While communicating louder is concerned mainly with yourself and your desire to be heard, resonating stronger is concerned with the audience and their desire to be heard.

Rather than loudness, resonance requires consistency. Much more than this it requires a deep understanding of what matters to your audience. When you deliver both, people will listen even if you whisper.

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