When it’s over, it’s over

Another simple truth that great authors understand:
When the story is over, it’s over.

Great authors don’t repeat the end a second, third or even a fourth time.

They don’t hammer the take home message in a plethora of variations.

They say it once, but clearly. And then they stop.

The story has come to an end.

Business communication is different. For example, most business talks end with the speaker repeating their take home message over and over. These speakers don’t trust their stories to be clear enough. They don’t trust their endings to be convincing enough. So they repeat it. And again. And again. With the effect of weakening the impact each time they do it.

If your message isn’t clear and convincing, instead of repeating it make it clear and convincing.