deal Archive - This Moment Counts

No Deal

I’m sorry, I don’t have a Black Friday Deal for you.
But here’s what I’ve got:

1. Podcast Irresistible Communication
Each episode is only 2 minutes and focused on one specific idea to make your idea irresistible. Also available on YouTube.

2. What the Best Leaders Say
Every two weeks, I publish a carefully researched, nuanced essay on how to change minds and create progress when the stakes are high. The goal is simple: to understand what the best leaders do differently so you can, too.

3. The PATH to Strategic Impact
My international bestselling book on how to find words that drive action and create leaps in strategic impact. If you want to see how the four PATH principles work in real life, this is the best source. There’s a free “In a Nutshell” version if you want the core ideas first.

4. A Clarity Lab
This might be the best time of the year to book a Clarity Lab. It’s a focused session (with support afterwards) in which we’ll craft a story so strong that it lights the path. Ideal to start the new year with clarity.

5. The Leader’s Path
A 2-month program to help you grow into the voice people trust and follow. Ideal for you if you step up in 2026. It’s for people who care deeply about their work, their team, and doing this right.

6. Impact Keynotes
My keynotes are sharp, respectful, and often unexpectedly personal. They give your audience insights they can act on. Ideal for your kickoff or retreat. Last year’s favorite was the fireside chat format.

So, instead of buying things you do not need today, why not create change tomorrow?

Of course, if you have any question just drop me a note.

Keep lighting the path,
Michael

What’s the boldest promise you can make?

I’m speaking of bold promises that you actually intend to keep.

I mean, it’s easy to make bold promises when you don’t intend to keep them, right? It’s also easy to keep little promises when they are not bold at all.

It’s the combination that is hard: Make a bold promise and confidently keep it.

Bullshitters don’t care about keeping promises. That’s why they are so good at making bold promises. Their sole concern is to get the deal and they will promise you anything that will make you more likely to sign it.

People who care for the cause, on the other hand, struggle at the other extreme. Too often, they shy away from making bold promises because they want to be 100% certain to be able to keep them. Which leads them to only ever make the littlest of promises.

But too often that’s a way of hiding. Hiding from the work that would be required to keep a bolder promise.

The sweet spot is to make a bold promise (possibly even one that scares you) and work hard to keep it.

The key difference is this: For the bullshitter, the deal is the end of the story. For people who care, it’s the beginning.

The customer will only know after the deal.

Don’t leave them to the bullshitter. In the customer’s best interest you need to be able to compete with the bullshitter. You know their game. Change it! Not by making smaller promises but by making bigger efforts to keep bold promises.

Posts in Tag: deal

No Deal

What’s the boldest promise you can make?