Crack the Clarity Code Archive - The Art of Communicating

Slow down

Usually, the first idea is not the most creative. Or the funniest. It’s not the most sophisticated. Or the clearest.

That’s why I designed the 5 day “Crack the clarity code” journey to move you beyond the first idea.

The course helps you find the right words and communicate your ideas with irresistible clarity. But it doesn’t happen quickly, sorry. In fact, during the course, I deliberately slow you down to give you time to think each step of the journey through and look at it from different angles. That’s where the good ideas live.

If you’d watch the videos back to back, it would take you less than 40 minutes. But I won’t let you. Because the magic is in doing the work. And in taking the time to think things through before you move on to the next step.

The reward for slowing down is this: Once it’s there, clarity is the ultimate accelerator. Without clarity, speeding up will only lead you to move faster into the wrong direction. But with clarity … well, you get the idea.

“Crack the Clarity Code” is currently on sale for $29. Are you ready to slow down?

Every change starts with someone who sees a better future

“I see that we can change the way people listen to music.”
“I see a time when no-one is judged by the color of their skin anymore.”
“I see a cure for gastric ulcer.”
“I see that with a small change in how we make decisions,
we can create a much stronger sense of ‘Us’ in our company.”

But the others don’t see it, yet.

For very different reasons. Some don’t care for the cause, others don’t think it’s feasible. Some don’t get the point, others haven’t even tried. Neither of them sees what you see.

And so they stall. The customer doesn’t buy, the team doesn’t follow along.

And so, while change starts with seeing a better future, to make change happen, you need to make others see it as well.

PS: My free online course “Crack the Clarity Code” is designed to help you achieve that.

Clarity is an infinite game

Alert: The Universe is on a mission to distract you from remaining focused.

It will never stop trying to get you off track.

Even if you once started from a position of total clarity, new ideas constantly pop up, new paths want to be explored, and generally, times change.

Which sometimes means opportunities. But more often, these are just distractions.

That’s why it’s so important to play clarity as an infinite game by constantly asking yourself:

Are we still on track?
Do our actions still reflect what we want to be known for?
Did we let go of the non-essential?

Let’s just refuse the Universe the triumph of distracting you, will you?

Although, now that I mention this, here’s something that might be worth it: The book “Essentialism” by Greg McKeown helps you recognize the utter unimportance of almost anything so that you can focus on what truly matters – which to me sounds really useful to be prepared for the infinite game of clarity.

But now you’re in a dilemma. Should you let yourself become distracted by a book that teaches you how to not get distracted?

.
.
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Should you?

I told you, clarity is an infinite game and the Universe is on a mission to make it as hard as possible.

PS: My online course “Crack the Clarity Code” might help you play the game better.

Sales fixes everything.

Until it doesn’t.

At which point everything breaks down. All the overheads that you have allowed to grow: too expensive. All the sideways that you have allowed to be taken: too distracting. All the little carelessnesses that you have allowed to slip through: they backfire all at once.

It adds up.

That’s when you realize that in reality, clarity fixes everything. When you start with clarity, sales is still going to fuel your growth – I bet, even more so than before. But at the same time, you’ll be able to make informed decisions about which sideway is worth exploring and which is not. Which areas you’re never going to compromise. And which extravaganzas just don’t match your style.

Crack the clarity code first, then crack the sales (it’s easier in that order).

Moving faster

“I’m not getting the results I’m looking for … so I need to work harder and move faster.”

But do you?

Because the thing is when you’re moving full speed in the wrong direction, you’re not going to arrive anywhere meaningful. It pays to reflect on whether you’re actually headed in the right direction before working harder or moving faster.

Which means that the opposite might be way more useful. Pause for a moment. Reflect, refocus, and refine to gain clarity about where you’re headed. Or more precisely: where you should be heading.

That process takes time. You might feel that it slows you down. But it’s required work that will pay off manifold when you do it properly.

That’s one of the reasons why you can’t accelerate the “Crack the Clarity Code” course. Lessons are released daily and there’s no way for you to skip ahead.

When you’re considering the course, you’re looking for clarity, not speed, don’t you? The quick answer is usually not the most clearest answer. That’s why I want you to really think the prompts through before you move on to the next lesson. When you do, the next lesson will be so much more valuable. And the results will feel so much clearer.

Clarity is revelation work

Clarity is much more revelation work than it is creative work.

When we encounter one of these charismatic leaders who seem to just magically nail it and find words that make the complex feel simple, it can feel like they are just natural born talents.

I don’t think that’s true in most cases. More often than not, they are just much more rigorous in their thinking. They:

Reflect on what truly matters
Strip the non-essential
Focus from the right perspective
Refine the difficult parts and
Boost their impact

I built “Crack the Clarity Code” to walk you through this process and find that rigor in your thinking. My goal is to take you from a gut feeling of possibility to razor-sharp clarity.

It seems to work. Even after day 1, I got this note from Bob: “The clarity is already coming.”

Find out more at https://crack-the-clarity-code.com.

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