Enough is enough

Most leaders value brevity.
They want concise updates and clear answers, without the fluff.

What’s often overlooked is that brevity is not about minimizing the information. It’s about clarifying it.

Short, but unclear is meaningless.

Clarity feels like brevity because clear means there’s nothing to add, and nothing to take away.

When your message is unclear, it costs time and effort:
→ Say too little, and others are left guessing.
→ Say too much, and they might be confused.

Both are the opposite of brevity.

The magic lies in saying enough.
→ Enough to give you a pause.
→ Enough to make the point.
→ Enough to shift perspectives.
→ Enough to align us on what matters most.

How do you know it’s enough?
You know you’re saying just enough when it feels complete.
When you can’t take anything away without weakening the message.
And you can’t add anything without distracting from the message.

That’s the kind of brevity the best leaders crave.
It’s not about using fewer words, but making every word count.

The Problem with Business Books Today

Most business books are way too long.

The problem isn’t the number of pages.
It’s the amount of repetition.

The first chapter grabs you, maybe the second adds something new… but soon after, you’re thinking, ‘Thanks, but I’m reading this now for the fifth time!’

Take a look at your book shelf. How many of the books did you finish?

But why does this happen? Why, of all genres, are books that are made for business people (who are short on time and value brevity) often so repetitive?

Simple answer? Publishers.

They insist a book has to be thick enough to look important. They’ll tell you ‘a short book doesn’t look serious,’ or ‘it won’t justify the price tag.’ In fact, most publishers won’t even read book proposals for books below 35k words.

But longer isn’t better. Longer is exhausting.

When you force an idea to stretch beyond its natural length, it loses impact. Instead of sharpening the message, you blunt it.

The value of a book isn’t in how many pages it has. It’s in how much it leaves behind – in your mind, in your work, in your life.

That’s why my new book is short. It’s concise and clear. No fluff. No filler.

Because you’re not paying for the weight of the paper. You’re paying for the impact of the idea.

Spread the Word

Picture of Dr. Michael Gerharz

Dr. Michael Gerharz