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The Problem with Business Books Today

Most business books are way too long.

The problem isn’t the number of pages.
It’s the amount of repetition.

The first chapter grabs you, maybe the second adds something new… but soon after, you’re thinking, ‘Thanks, but I’m reading this now for the fifth time!’

Take a look at your book shelf. How many of the books did you finish?

But why does this happen? Why, of all genres, are books that are made for business people (who are short on time and value brevity) often so repetitive?

Simple answer? Publishers.

They insist a book has to be thick enough to look important. They’ll tell you ‘a short book doesn’t look serious,’ or ‘it won’t justify the price tag.’ In fact, most publishers won’t even read book proposals for books below 35k words.

But longer isn’t better. Longer is exhausting.

When you force an idea to stretch beyond its natural length, it loses impact. Instead of sharpening the message, you blunt it.

The value of a book isn’t in how many pages it has. It’s in how much it leaves behind – in your mind, in your work, in your life.

That’s why my new book is short. It’s concise and clear. No fluff. No filler.

Because you’re not paying for the weight of the paper. You’re paying for the impact of the idea.

Thank you!

Thank you!
You are amazing!

I’ve been overwhelmed by the messages of support from across the globe—ranging from close friends to people I’ve never met.

I had planned to continue with my regular posts, but I just can’t help but pause and feel deeply grateful for this.

That huge wave of love I’ve seen across platforms felt special. From Argentina to Japan, from the US to Australia, from Africa to Europe, that was just a phenomenal welcome of my new book.

I feel blessed to be surrounded by all of you!

And it got me thinking what is a book without a reader?

A book, no matter how beautifully written, can only make an impact through its readers. Without you, it’s merely ink on paper – a lesson unlearned, an idea unshared.

It’s the reader who brings life to the words, who interprets and feels the meaning behind them, who puts those ideas into action.

I’ve been absolutely blown away by your reactions to “The PATH to Strategic Impact”. So many of you have already ordered a copy or even started to read the eBook.

I began writing this book because I felt it was needed.
I stuck with it because the process was deeply rewarding.
I’ve been joined by incredible people and had fascinating conversations.
I’ve learnt so much along the way.

In short: The journey until the launch has been pure joy.

A reward in itself.

Whatever the launch would bring would be “on top”.

What happened was way beyond my wildest expectations!

Thank you …
and keep lighting the path!

The PATH to Strategic Impact

I’m bursting with pride.

This is “The PATH to Strategic Impact”. And it’s out today!


I’ve seen so many businesses struggle to make a bigger impact, not because their strategy is flawed, but because the team doesn’t fully understand it, embrace it, and act on it. In other words: because the communication doesn’t work.

But in 16 years of working with leaders across the globe, I’ve also seen time and again that the solution can be surprisingly simple. When I compared this with case studies of some of the world’s most successful businesses, it became clear that it’s usually the same principles that make the difference, the four PATH principles:

  • Plain and Simple: Is it crystal clear and easy to understand?
  • Actionable: Does everyone see how to put it into action?
  • Transformative: Do you encourage bold moves?
  • Heartfelt: Are you and your team passionate about your strategy?

Together, these principles will help you:
→ Dramatically boost the effectiveness of your strategic initiatives
→ Shift from reacting under pressure to proactively setting the pace
→ Cultivate a workforce of intuitive strategic thinkers

I hope you’ll like it and that it can help light the path to your strategic impact!

You can check it out here!

A special thank you to my wife Stephanie, my family, and my incredible friends, colleagues, and clients for their unwavering support. To Alex M H Smith for writing the foreword. And to the teachers and mentors who’ve helped shape my path.

Four weeks

Look what just arrived:

It’s four weeks until the release of my new book and today, the first batch of author copies arrived. It’s a proud moment for me that I simply wanted to share with you. Thanks for being on that journey with me!

Something to be excited about

I’m pretty excited.
I’ve just hit send for my new book.

It’ll be released early October and I’ll share much more about it in the coming weeks.

For now, I’m just going to lean back, enjoy some time off my desk together with my family, perhaps pick up my guitar, and allow myself to feel a little proud.

A huge “Thank you” to all the people who’ve helped make it possible. A book really is a team effort and it’s become so much better thanks to the input of your brilliant minds.

Wishing all of you a great start into the week!

PS: If you want to get notified about the book’s release, you can sign up on its site.

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Picture of Dr. Michael Gerharz

Dr. Michael Gerharz