Accurate beats nice

In data visualisation, accurate beats nice every single time.

The designers of this chart thought it would look nicer to have rounded curves in between data points:

Only that the chart, which visualizes downloads per day, is now inaccurate. It suggests that the peak number of downloads is here:

when, in fact, it’s not. The peak is exactly at the blue spot to the right of the arrow. Since this is a visualization of a discrete data set (downloads per day), in fact, there are not even any data points in between the blue points at all. It just doesn’t make sense to assume that any day could lie between two consecutive days. Therefore, it’s inappropriate to suggest that higher data points exist. They can’t. They don’t. The max number of downloads is at the position of the blue spot to the right of the arrow.

By trying to make the chart look more beautiful, the designers have made it wrong. They’ve compromised accuracy for the sake of making it look nicer. And so they destroy trust in the data.

When in doubt, always choose accuracy. Trust isn’t created by beauty, it’s created by saying what you mean. This chart doesn’t say what it means. (The irony being that to me an accurate chart would look just as nice, just not with rounded curves; clearly a personal taste thing.)

Play fast, but practice slowly

“In order to play fast, you gotta practice slowly.” That’s what my guitar teacher kept hammering on me. Each time I ignored his advice, I regretted it afterwards – bitterly.

What happens when you practice too fast too soon is that you practice with inaccuracies and turn them into muscle memory. Once in muscle memory, it’s super hard – and super frustrating – to get rid of sloppy technique. It took me way longer to get rid of sloppy muscle memory than it would have been to get to speed had I started slowly, but accurately.

As much as we’d like to get to speed by spreading our story fast and often, we’re likely to regret it if the story is sloppy and doesn’t quite nail it. Correcting the wrong story is way harder than spreading the right story. Even worse, once we’re used to using certain words and messages, they become second nature and it becomes increasingly hard to see better words and messages that truly nail it.

It pays to start a little slower, craft messages that truly nail it, practice telling them, refine them while we still run at a pace that allows for it, and then, when we’ve mastered our story, spread it wide and fast.

Spread the Word

Picture of Dr. Michael Gerharz

Dr. Michael Gerharz