An important lesson from back in the old days when we still watched serial TV …
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Transcript
Do you remember serial TV?
Speaker:That thing where you turn that screen on and you just had to
Speaker:consume whatever was up there?
Speaker:One of the fascinating things was that once you found a show, that was really
Speaker:good, you had to wait a full week to watch the next episode of your favorite show.
Speaker:Back then was the time when these great TV shows excelled at creating cliffhangers.
Speaker:For many of us, we had a love-hate relationship with cliffhangers, didn't we?
Speaker:In a way, it's why we watch the show in the first place.
Speaker:That feeling of tension, that urge to want to know so badly what happens
Speaker:next, but then, when at the moment of greatest tension, they just said: to be
Speaker:continued please come back next week.
Speaker:We were all like, gosh, really?
Speaker:But of course we came back.
Speaker:We wanted to know what happened next.
Speaker:Now here's a question for you.
Speaker:Is there a moment in your presentation when you could do the same?
Speaker:When you could stop and the audience was almost riot because they want
Speaker:to know so badly what happens next?
Speaker:A moment to guarantee that your entire audience would want to come back … and
Speaker:hopefully even bring their friends along because they couldn't help but tell them.
Speaker:Would they come back is a much more ambitious goal then will they stay on
Speaker:their chairs until you're done speaking?
Speaker:Once people sit down, there's a good chance that they will
Speaker:stick through to the end.
Speaker:You'll have to torment them quite a bit before they will
Speaker:actually stand up and leave.
Speaker:But having them come back is something else entirely.
Speaker:Was it really that good?
Speaker:So, was it?
Speaker:Would your audience come back?
Speaker:What would you need to change so that they would.