Welcome back to

“Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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As we approach the end of the year, let's

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And while we're at it, let's tackle

a common struggle in storytelling

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and that's finding good stories.

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Because that's what I get

asked frequently: where

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do you find good stories?

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Here's the secret: you

don't find good stories.

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You create them.

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It's through the telling

that stories are born.

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events, both globally and personally.

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It's a year that brought challenges,

inspirations, setbacks, victories,

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discoveries, and tough decisions.

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Each of these experiences is a thread

in the fabric of our lives, each one,

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a potential story waiting to be told.

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Think about your own year.

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What events or moments in 23 made an

unexpected difference in your life?

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What learnings altered

your course or perspective?

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Or reflect on the people who

crossed your path and left a mark.

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As we stand at the threshold of a new

year, why not take the time to turn

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one of these reflections into a story?

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You're a story of 23.

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It doesn't have to be

grand or life altering.

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Sometimes, the most profound stories

are found in the simplest of moments.

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Crafting your story is not just

about recounting events, it's an

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opportunity to reflect, learn, and grow.

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let's embrace the stories we've

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lived and the lessons we've learned.

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Remember, great storytelling is not

about having extraordinary experiences.

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It's about finding the extraordinary

in our everyday experiences.

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Keep lighting the path and

share this with a friend.