Most social media platforms measure engagement in order

to determine relevance.

Basically, the more people interact with a piece of content and the

more time these people spend on a piece of content, the more relevant

the piece is considered to be.

And also the more profitable it turns out to be for the platform

as they can show us more ads.

And it makes sense.

Why would people interact with content if it wasn't relevant?

Well, maybe, but that misses the point because why would I need you to

interact with this piece of content for it to change how you act as a leader?

Why would I need you to spend 10 minutes on this piece when all I need

to say can be set in two minutes?

Don't get me wrong.

I appreciate your thumbs up as much as anyone.

And I'm grateful when you choose to spend your time with me and more of

that, but it's not why I'm doing this.

I'm publishing my thoughts because I hope that it will lead you to reflect

upon the way you speak, act, and lead.

If it actually does you'll hopefully come back to here what else I have to say.

Change is a much more useful, albeit hard to measure metric for the

relevance of a piece of content than the time we spend together or the

amount of interaction we exchanged.

It's the metric that I use in choosing the content that I consume.

Does it make me think?

Does it open up a new perspective on.

Does it make me act differently?

These are the things that matter much more to me than the time I spend on a piece.

So, from a social media platform, algorithm point of view, my podcast

is probably the worst thing you could do with each episode being

only about two minutes long.

I hope you enjoy it anyway and hope it challenges how you think, act and lead.

And by the way, if it does, please share it with a friend who needs to hear.