What to do when you’ve got more interesting things to say than you’ve got time to say them (which is always) …
Transcript
if you care for what you do, you’ll always have more interesting things to
Speaker:say than you've got time to say them.
Speaker:Of course speeding up is not an option if only because when times
Speaker:eventually up, you still won't have told me everything despite speeding up.
Speaker:Now here's a thought.
Speaker:If we can't tell them everything anyway why not turn this into a feature?
Speaker:Let's slow down and spend all of our time on one thing, just
Speaker:one thing and make it the most interesting thing of your content.
Speaker:So that we can invest all of our time to make our audience see that
Speaker:this is indeed super interesting, super relevant and super important.
Speaker:Using that approach, we will not be able to tell them
Speaker:everything we could tell them.
Speaker:But by making them care for what we did tell them we achieved
Speaker:something way more important.
Speaker:We bought us more time.
Speaker:If we manage to make them care, they will beg us to continue the conversation.
Speaker:They might even invite us to a follow up meeting with more in-depth conversations.
Speaker:So, when time is scarce, and it always is scarce, then don't just
Speaker:fill it up but use it wisely.