Welcome back to

“Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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It's that time of the year again.

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Many of you will have to

manage the year’s end race.

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Deadlines are pressing budgets, need

planning, customers ,need caring.

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And the team?

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They're stretched thin.

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But that's exactly where, as a

leader, you can make a big difference.

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I mean, I get it.

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The pressure's on and every second counts.

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But these moments are exactly when

leading is about stepping back.

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It's about seeing the

forest, not just the trees.

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Are you pushing your team too hard?

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Is the work you're pushing through

aligned with your true priorities?

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Especially when you're stressed

yourself, it's hard to hit pause for

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a moment and reflect on what matters

most, but that's when it's needed most.

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You've been here before.

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You know, the temptation to

keep pushing, to squeeze out

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every ounce of productivity.

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But let's shift that focus.

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It's about motivating your team to

do their best, not just the most.

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And that has a profound impact on

your team when they feel that you

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are the kind of leader who turns

ambition into progress, not stress.

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Respect for your team's time

is more than a nice to have.

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It's a must.

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It's about recognizing

their limits and your own.

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This is what separates good

leaders from great ones.

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Are you acknowledging their efforts?

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Are you giving them the space

to breathe and innovate?

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And yourself too?

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The year's end is an opportunity

to show empathy, to inspire and to

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bring out the best in our teams.

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Consider this: we're not just

crossing a finish line, we're

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setting the pace for the future.

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Stay the course, sure.

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But do it with humanity and foresight.

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That's what will make your leadership

not just effective, but irresistible.

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Keep lighting the path and

please share this with a friend.