Welcome back to “Irresistible

Comunication”, two minutes, twice a week.

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No nonsense advice for

leadership communication.

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Picture this: you're addressing

your customers to tell them

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about your newest launch.

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You're proud as hell of what

you've built and rightly so.

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Now, how often do you find

“We” in your comunication?

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“We have achieved…”, “We

believe …”, “We are committed

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to …”. It sounds inclusive, right?

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But here's the twist.

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To your customer, it

can sound self-centered.

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Every “We” can unintentionally

create a divide?

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It emphasizes your perspective,

your achievements, your beliefs,

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but what about the customer?

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Where do they fit into this narrative?

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Now let's turn the tables.

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Imagine you're the customer.

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You hear a company repeatedly seeing “We”

and you start wondering: what about me?

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How does this benefit me?

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This is where the danger lies.

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Overusing “We” can alienate the

very people you're trying to engage.

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So, here's a challenge for you: for

the next week, consciously replace

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some of those “We’s” with “You’s”.

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Instead of “We have created

a new product”, try a version

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that starts with “You…”.

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Shift the focus from what you are

doing to what your customer can gain.

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This subtle shift can create

a world of a difference.

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It moves your communication from

company centric to customer centric.

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It shows empathy, understanding,

and a commitment to adding

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value to your customer's life.

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Remember: communication is a bridge.

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Overuse “We” and you risk

building a one-way street.

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But balance “We” with “You” and

watch how the dynamics change.

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Don't persuade harder, resonate stronger!

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That's how you make your communication

truly irresistible to your customers.

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Keep lighting the path and

share this with a friend!