Welcome back to “Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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Great communication tends to be simple.

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Not trivial or simplistic,

but profoundly simple.

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So here's the difference.

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Trivial messages take us nowhere.

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Simplistic ones take

us to the wrong places.

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Or sometimes they stop

short of the destination.

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But profoundly simple ones light the

path to unexpected places, places

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that are worth exploring and worth

having a deeper conversation on.

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Both, trivial and simplistic, try

to remove or replace the complexity.

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They pretend that things would be

simpler than they actually are.

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And in the best case, that's mostly

harmless, but in the worst case, it

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could even be dangerous because it

might lead us to the wrong conclusions.

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These two cut the conversation short

and offer conclusions without the

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hassle of having to think it through.

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That's their appeal.

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But profoundly simple

means something different.

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It does not replace the complexity.

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It makes it accessible.

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Profoundly simple doesn't aim to

end the discussion, but to spark

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the curiosity that allows the

conversation to start and go deeper.

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So, can you tell your story

in a profoundly simple way?

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Keep lighting the path and

share this with a friend.