Why sometimes, brilliant ideas fail because they’ve been discussed in the wrong meeting room.
Transcript
Some pitch situations quickly turn into a status game.
Speaker:The pitching party feels high status because they feel like
Speaker:they've really nailed it and have an extraordinarily brilliant product that's
Speaker:totally going to change the world.
Speaker:And it might be true.
Speaker:On the other side of the table the decision-maker fields high status,
Speaker:too, because they get to decide about the proposal and they want you to
Speaker:know that they have the final say.
Speaker:They are extraordinarily brilliant in identifying trends.
Speaker:And that, too, might be true.
Speaker:There are a couple of situations in which it becomes inevitable that both desires
Speaker:for higher status clash, for example when one of the parties makes a claim
Speaker:that the other just must dispute because, well, they know it better and they want
Speaker:you to know that they know it better.
Speaker:And that again might be true, but it misses the point because the world at
Speaker:large couldn't care less about who's right and who's not in these status fights.
Speaker:No one outside of this meeting room is interested in who's
Speaker:in charge and who's not.
Speaker:The only thing that the world cares about is which ideas see the light of day.
Speaker:If your idea dies, thanks to a status fight no one will care, no one will even
Speaker:take notice, and no one will miss it.
Speaker:The right idea in the wrong meeting room, likely isn't worth much when the
Speaker:parties have status as their top priority.
Speaker:Change has one more hurdle to overcome before it can happen.
Speaker:Change happens much easier if we ban status from the meeting room.
Speaker:If the other party doesn't see it that way, it could very
Speaker:well be that you're better off looking for a different partner.