You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it?
Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path
Transcript
Welcome back to “Irresistible Communication”.
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:Two minutes, one insight
on how to find better
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:words
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:.
Michael: Every year without fail executives and entrepreneurs
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:gather in boardrooms and offsite
retreats to dream up the future.
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:With whiteboards covered in aspirational
phrases and PowerPoint slides
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:brimming with growth projections,
they create visions that aren't
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:just bold, but revolutionary.
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:Yet, as time passes, many of these
organizations find themselves mired in
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:the same challenges, making marginal
progress but never truly achieving the
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:transformative change they envisioned.
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:Teams drag their heels and essential
resources are directed to more
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:immediate operational needs, all
while the landscape, your organization
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:operates in is rapidly changing.
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:The result is stress and frustration.
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:As the competition seems to be running
circles around you, you find yourself
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:making pragmatic decisions that deviate
from the strategic vision and sabotage
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:the potential impact of your bold plans.
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:In my career, I've witnessed countless
companies fall into this trap.
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:Most of the time though, the
problem is not the strategy itself.
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:The problem is communication.
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:The vision is strong, the
strategy smart, but outside the
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:boardroom no one understands it
or knows how to implement it.
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:And surprisingly few books
guide leaders on how to do this.
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:Until today, that is.
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:Because today, my new book, the path
to strategic impact is released.
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:In this book, you'll learn from
some of the world's most successful
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:organizations how to communicate
your strategy for maximum impact.
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:The four PATH principles – plain and
simple, actionable, transformative, and
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:heartfelt – will help you dramatically
boost the effectiveness of your strategic
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:initiatives, shift from reacting
under pressure to proactively setting
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:the pace, and cultivate a workforce
of intuitive strategic thinkers.
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:I hope you'll like it.
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:And I hope that it can help you light
the path to your strategic impact.
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:Keep lighting the path and
share this with a friend.