So, I'm not a designer but I design all my visuals myself.

I've adopted a posture that I call the posture of the lazy designer.

And I thought you might be interested in it.

Because I think that good designers are in a way lazy designers.

For three reasons.

First.

A good designer will not start the design until they have

clarity about what to design.

Who is it for?

What's the change I'm trying to affect?

Why do we need that visual in the first place?

Once you're clear about what to design the how becomes much

easier and much more efficient.

While when you're unclear about it, you can waste a lot of time designing things

that no one needs, and that has no effect.

Second.

A good designer will let the content make as many decisions as possible.

If your piece makes any sense, there will be tons of

correlations among the contents.

Make use of them.

Things that belong together are placed close together.

Things that don't, are spatially separated.

Things that are the same, look the same.

Things that are different, look different.

And not just a bit, but no doubt different.

And then third, a good designer will make effective use of constraints.

One color is enough to design almost anything.

Two might be useful in many situations, Three.

Uh, that depends.

The same is true for almost anything: fonts, shapes you name it.

stick with the smallest selection unless

you have a strong reason not to.

When you stick to a small selection, choosing a different color or

a different shape allows you to direct the attention of the viewer.

And so the design makes more sense, looks more professional and more beautiful.

So, when you design your next piece keep in mind the posture of the lazy designer.