Sweating the details doesn’t mean that you need to communicate all the details. Here’s what you should do instead …
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Transcript
focusing hurts.
Let's face it:It means letting go of details.
Let's face it:Details that we care about and that have become near and dear to our heart.
Let's face it:Details that we feel we can’t possibly leave out because they are crucial
Let's face it:to the conclusion that our product is superior to other offerings.
Here's the catch:if you feel that you can't leave it out because it
Here's the catch:would hurt your message too much, your audience will happily do it for you.
Here's the catch:There's no way they will recall all the 53 details that you'd like to share with them
Here's the catch:because you can leave none of them out.
Granted:there is no doubt that the reason you are extraordinary
Granted:at what you do is because you care.
Granted:You sweat the details.
Granted:You connect the dots.
Granted:But when it comes to communicating your product, there's a crucial
Granted:difference as sweating the details means something completely different here.
Granted:It means condensing the details into a clear and concise message that is the
Granted:perfect summary of your details, a message that represents the details but is not
Granted:just an enumeration of all the facts.
Granted:Ideally, it's a message that's distinct from any other message
Granted:precisely because you care about the details because it's only these
Granted:details that lead to this message.
Granted:And so ,focusing actually empowers when you do it right.