In one way or another, almost everyone has been Rocky at one point in their life.

Just like Rocky in the famous movie you just knew that you have what it

takes if only the world was a bit more fair and didn't throw all the mess

at you while treating the already big fish with even more money and even

more relationships and even more luck.

When someday luck would call you, just like Apollo did with Rocky to

give him the opportunity to fight for the world championship, you’d

prove that to the world, you'd prove that you have what it takes.

So, haven't you been Rocky?

And that's why Rocky resonates with so many people, even those who would

never watch a real boxing fight.

It's not the boxing that makes people love Rocky.

It's his journey.

Rocky, just like any good story, is a canvas, a canvas we project ourselves on.

We look at the hero, but it's us who we see.

And for any great story, we derive lessons from what we see and then

we implement them for our own lives.

The same principle works for business stories.

Unfortunately, most business stories work rather differently.

They are not designed as a canvas, but as a spotlight, a rather bright

one, in fact, so that the audience can appreciate the hero and cheer for them.

The problem with that is that audiences already have a hero to root for.

And it's themselves.

They don't need you to replace that hero.

So a better way to tell a business story is to think of it as a canvas

so that even while we're speaking about ourselves, the customer does

recognize themselves in the story.

Can you point to a business story that does that for you?

And can you tell your story in that same spirit?