Why it’s important to make a reality check when we’re deeply convinced about the things we’re passionate for …
Transcript
“This is deep in our DNA,” one of the two founders said to me.
Speaker:Except that it wasn't as the two founders had to learn when
Speaker:I made them face the facts.
Speaker:We had asked their employees in an anonymous online questionnaire, why
Speaker:they actually work at the company.
Speaker:The results were no small surprise to the founders.
Speaker:When you're proud of what you've built, such as the company you founded, it's
Speaker:easy to get blinded by your own passion.
Speaker:You'll jump to conclusions about your employees or your customers
Speaker:based on your own thinking.
Speaker:For example, it's easy to assume that your employees think a certain
Speaker:way or that your customers love the same things that you love.
Speaker:And you might be right.
Speaker:Or not.
Speaker:One of the simplest ways to find out is to just ask them.
Speaker:Have a profound conversation with your best customers.
Speaker:Ask your employees, why they chose to work for you?
Speaker:And why they still do.
Speaker:Ask someone from your audience what stuck from your last keynote?
Speaker:Or how they use your product in their daily lives.
Speaker:The results might be eyeopening which makes these questions
Speaker:totally worth asking.