We’re told to not judge things (and people) by the first impression, but how does that fit with reality?
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Transcript
Should you judge a book by its cover?
Speaker:Of course!
Speaker:That's what covers are for.
Speaker:A good cover sets the expectations for reading the book.
Speaker:It tells us what it's about and what it will be like reading it.
Speaker:It makes us curious.
Speaker:It makes us pick the book up and read the back.
Speaker:It's one of the first touch points in our process to choose the book.
But some might ask:what about all the extraordinary books with terrible covers?
But some might ask:Well, what about them?
But some might ask:I've enjoyed a lot of those, sure.
But some might ask:But that misses the point.
But some might ask:I've picked them up despite their cover.
But some might ask:Or maybe just because of their cover, as it had been spot on to trigger
But some might ask:something in me that I didn't even notice.
But some might ask:Or maybe I was just referred to the book by someone who enjoyed it so the
But some might ask:cover wasn't even part of the game.
But some might ask:The point is that a cover is a shortcut to what we think about
But some might ask:the book before we read it.
But some might ask:It is a decision-making tool.
But some might ask:Decisions are almost always made based on incomplete information.
But some might ask:Books are no exception and, by the way, neither are people.
But some might ask:Covers prime this decision-making process just like the way you show
But some might ask:up primes the decision-making process of the people in your audience.
But some might ask:So, how do you show up?
But some might ask:And how can you deliberately use the way that you show up to prime
But some might ask:the thinking of your audience?