Welcome back to

“Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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Think of an outstanding

speaker you've seen.

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If you're listening to this podcast,

you certainly don't believe that they

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were born in the spotlight of the stage

with some natural talent for speaking.

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Great speakers are great because they

speak often and they never stop improving.

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Essentially, they use a

very simple four step cycle.

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Prepare.

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Present.

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Reflect.

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Repeat.

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It's a cycle that's as

straightforward as it is impactful.

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Prepare.

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Present.

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Reflect.

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Repeat.

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Through this loop, your speaking skills

will naturally evolve, becoming more

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authentic and engaging each time.

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A huge misconception would be to

think that world-class speakers

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are made in stage one of that loop.

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That it's all about the preparation.

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But that's not true.

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World class speakers are made

by going through the entire

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process over and over again.

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And over and over again.

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They prepare meticulously, sure.

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But the act of going on that stage

and experiencing the moment is

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just as much part of the process.

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Preparation will only get you so far.

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Practical experience wants to be made.

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You cannot make it during preparation.

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And then, reflection is equally important.

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What went well?

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What didn't?

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What was the feedback?

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Did your metaphors anecdotes

and call to action work?

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That's crucial information

for the next time.

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Prepare.

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Present.

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Reflect.

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Repeat.

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That's the process that will help you

make the leap from good to great speaker.

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Keep lighting the path and

share it with a friend!