A look behind the curtains of the art of persuasion …
Read more thoughts on the art of communicating daily at https://michaelgerharz.com/blog
Transcript
Welcome back to “Irresistible Communication”.
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:Two minutes no nonsense advice
on leadership communication.
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:So, how does it feel to be persuaded?
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:Perhaps something like this.
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:Let's imagine you're listening
to a skilled speaker.
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:They are well-rehearsed and obviously
know what they're talking about.
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:But still, you're feeling a bit of
skepticism mixed with your curiosity
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:as they present their ideas.
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:A subtle guard rises within you,
kind of a natural defense against
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:being swayed or manipulated.
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:But they skillfully weave emotional
appeals and logical arguments.
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:You notice your skepticism
battling with intrigue.
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:Their words are like a
gentle, but persistent nudge
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:against your existing beliefs.
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:You find yourself momentarily swayed
by a particularly compelling point.
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:Only to retreat back into doubt.
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:The speaker seems to sense
these waves of resistance.
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:They become more
insistent, more persuasive.
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:And so you feel a
growing tension to agree.
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:It's not exactly uncomfortable,
but it's definitely there.
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:There's a part of you that wants
to give in, to align with this
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:persuasive narrative, just to alleviate
the growing tension within you.
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:When the presentation ends, you're
left feeling a bit unsettled.
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:You find yourself.
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:You find yourself
agreeing with some points.
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:But did you agree because the arguments
were sound or because the art of
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:persuasion simply wore down your defenses?
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:I guess you agree that
the art of persuasion is
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:definitely a fascinating one.
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:And yet.
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:I prefer it when leaders light the path.
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:Both aim to create tension
that leads to change.
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:But persuasion does it in the speaker's
best interest, while lighting the path
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:does it in the audience's best interest.
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:Keep lighting the path and
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